More and more patients satisfied

Increasing patient satisfaction in healthcare

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Photo: Helena Lopes

Patients are not ordinary clients. Their satisfaction is crucial and their healthcare journey needs to be stress-free and relaxing. Therefore, each healthcare clinic has one primary goal in mind: get more and more patients satisfied. How exactly can they achieve this? Well, we are going to talk about groundbreaking new ways of increasing patient satisfaction in healthcare. Let's take a closer look.

Why patient satisfaction matters

First of all, getting your healthcare services to your patients is important. However, if your patients are overall not satisfied with their healthcare journey, then there is no way to build a further patient relationship and add new patients. However, if patients are satisfied with their entire healthcare journey, then you can build a more trustworthy relationship as well as gain new patients.

The most important aspect to increasing patient satisfaction is to improve patient communication. The way a clinic begins its communication with each patient is extremely important. Patients prefer instant and easy access to their healthcare service providers. They prefer to have an easy way to navigate through your services and find out the ones they require the most and schedule appointments, follow-ups, get information about those services, doctors, schedules, and so on. In the current age of digitalization, people are used to using apps and platforms that enable instant communication. Let's now take a look at how new digital platforms and AI have allowed for easier communication with healthcare service providers.

Enabling easier appointment scheduling

To begin with, we should start with one of the most essential aspects of patient satisfaction, easy appointment scheduling. It is often frustrating for patients to go through front desk offices and call centers, change multiple agents, and experience long waiting times until they can get the information they need and make an appointment. Digitalization of healthcare changes all of this. With the constantly developing technology, the world of healthcare is now experiencing a new way of communicating with patients.

Digital platforms and services powered by powerful AI have enabled healthcare systems to establish faster and better communication with each patient. For example, a proactive confirmation service allows patients to manage and remember appointments and/or shifts. Furthermore, it enables a rescheduling option if necessary. Patients can make a confirmation of appointment from the comfort of their homes using their own phones or computers. Why is this important? Well, there is no need to wait in queue for your agent or go through a sometimes unpleasant experience of call centers only to reschedule your appointment. Using these new proactive services that are digital, patients can do it instantly, without waiting and the system of healthcare services providers marks it down as soon as they click confirm or reschedule. As mentioned above, patient satisfaction will increase if patients get in touch with their healthcare service providers right away.

Providing preventive campaigns of health

Periodic check-ups and follow-ups are quite common in the world of healthcare. However, without reminders, they can often be forgotten, which leads to missed appointments and no-shows. A digital service that reminds patients of those periodic check-ups and/or examinations, can greatly reduce the number of no-shows and increase patient satisfaction as well as the overall efficiency of health clinics. Patients will receive timely and personalized messages from a preventive health assistant which maintains a continuous dialogue with the patient via email.

Using AI to communicate quickly and efficiently with patients

Looking to have more patients who are satisfied? Well, innovative AI technology such as a proprietary natural language processing engine or NLP engine, that is built 100% to focus on human interaction and engagement can greatly improve healthcare clinics' communication with patients and in turn, increase patient satisfaction. We often hear how patients prefer to communicate with a real person rather than a chatbot for example. However, AI using the NLP engine communicates using normal vocabulary and forming natural sentences. This kind of AI can answer different questions and perform multiple tasks. Most importantly, it constantly grows and learns. That means that AI has the ability to learn new languages and constantly expand its conversational skills.

The perks of using conversational AI over call centers are truly staggering. For starters, it functions 24/7 and can engage with multiple patients at once. Moreover, this kind of AI is not only programmed to answer patient questions but also to establish long-lasting relationships and increase patient satisfaction. It does this by performing a completely natural conversation with patients. More importantly, it delivers information on time and clearly. Proactive but also humanized care is needed to increase patient satisfaction and also boost patients' healthcare experience.

The biggest advantage of using conversational AI in communication with patients is its ability to form highly personalized conversations. This means that it can engage with each patient differently and establish a more trustworthy relationship. Patients can use this AI to get all of the necessary information they need instantly as well as find out more about the healthcare services that particular clinic provides.

In summary

So, to conclude, patient satisfaction is crucial in healthcare. Satisfied patients mean good healthcare journey experience as well as more patients for the clinic in the future. To increase patient satisfaction and get more and more patients satisfied, healthcare service providers need to focus on establishing better, more efficient communication with their patients. This can be achieved by using new, innovative digital services and platforms that actively engage patients in communication and allow them to instantly schedule appointments, reschedule if necessary, as well as get all of the information about the healthcare service providers they need.

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